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Google & Christian Cowan create 'really blue' jeans
Feb '17
Courtesy: The Irish News/Christian Cowan (Google)
Courtesy: The Irish News/Christian Cowan (Google)
Google has partnered with British fashion designer Christian Cowan to create 'really blue' jeans to match the company's 'really Blue' Pixel and Pixel XL smartphones. Especially tailor-made for the owners of the Google flagship smartphone, the new pair of jeans features a single pocket, which is customised for the exact size of the smartphone.

Embellishments on the jeans include ruffles on the waist and the pocket, and glittery stars. The jeans feature only one pocket instead of five because Google believes that people do everything on their phones and does not need to carry extra gadgets any more.

The jeans have been designed for the UK and those interested in getting a pair need to contact Cowan for a fitting session.

"I think technology and fashion belong together more than they are shown already. They’re both constantly innovating and creating something new," Cowan told Metro.co.uk.

Speaking about how he found the exact match for the jeans, Cowan said, "I went through endless colour matches to make sure they were exact because obviously, no one has ever done it before so it took a bit of time to get it perfect." (KD)

Fibre2Fashion News Desk – India

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