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H&M group to launch new Arket brand this year
31
Mar '17
Courtesy: H&M
Courtesy: H&M
The H&M group will launch a new brand, Arket, which will be a modern-day market, offering essential products for men, women, children and the home. The first store will open during early autumn this year on Regent Street in London followed by stores in Brussels, Copenhagen and Munich. The new brand will also be made available online in 18 European countries.

Arket is currently in production. The range includes men's, women's and children's ready-to-wear and accessories collections and a homeware department – all composed of Arket's own products alongside a selection of the best examples from other brands.

Designers, buyers, pattern makers, architects, writers, chefs and others are working at Arket's head office and studio in Södermalm, Stockholm, together with colleagues, brands and producers around the world, to build a modern-day market that will offer essential products.

"Arket means ‘sheet of paper’ in Swedish. It both relates to our origin in the Nordic tradition of functional, long-lasting design and symbolises the blank sheet, the sense of optimism and possibility we felt creating this new brand," says Ulrika Bernhardtz, creative director, Arket.

"A fantastic team with diverse backgrounds and areas of expertise have come together to build Arket. We are very excited to soon reveal the brand and share our collections with customers," says Lars Axelsson, managing director, Arket. (KD)

Fibre2Fashion News Desk – India


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