Home / Knowledge / News / Fashion / Hardwick Clothes gets Ken Hoffman as new chairman
Hardwick Clothes gets Ken Hoffman as new chairman
22
Jan '18
Courtesy: Hardwick Clothes
Courtesy: Hardwick Clothes
Hardwick Clothes, America's oldest Made in USA tailored clothing maker, has appointed Ken Hoffman, former CEO of Hart Schaffner Marx, as its new chairman. This reunites Hoffman and Hardwick CEO Bruce Bellusci, who spent almost three decades together building Hart Schaffner Marx's market. Hoffman takes over the position from Hardwick's owner, W Allan Jones.

"Ken's presence and reputation within this industry are without parallel. His insight, instincts, and leadership will help Hardwick accelerate along the course we set four years ago, to increase our share of the growing tailored clothing market in a meaningful, sustainable way," lauds Bellusci.

Hoffman takes over the position from Hardwick's owner, W Allan Jones, who has presided over the company's rebuild and rebirth since purchasing the beloved hometown brand out of bankruptcy in 2014. "First order of business was always saving an American icon, and the American jobs that went along with it: focusing locally, and building outward," notes Jones. "From there, we set out to revamp the design, engineering, and manufacturing processes, to elevate the look and feel of the product, and create garments that could rival the finest Europe has to offer. And remain 100 per cent American Made – all of which we have done."

The 137 year old purveyor of impeccably crafted, American Made blazers, sport coats, suits, and dress pants continues to post strong annual sales growth, with a primary focus on building the business with leading independent menswear shops and select department store partners. The naming of Hoffman as chairman signifies the next phase in this growth, and cements Hardwick's transition from institutional clothing manufacturer to maker of world class, stylish tailored garments both classic and contemporary.

Coming off of record-setting fall/holiday sales, which saw Hardwick more than double its advance seasonal business, along with a re-launch of the company's brand and website (hardwick.com) in October, the heritage Made in USA clothier is poised to take advantage of both a broadened product offering and strengthened relationships with the most trusted retailers in tailored clothing.

These relationships, Hoffman notes, are what will help bring Hardwick's craft-driven approach to a right and ready customer, and are the key to delivering measured, meaningful, sustainable growth in this segment: "The market for tailored clothing has grown significantly in the Social Media age, with an ever evolving and expanding customer base entering the market for the first time," notes Hoffman.

"At the core of this market is a discerning, thoughtful, stylish customer who cares a great deal about materials and make in all facets of his life, from food to furniture, spirits to suits," Bellusci continues. "Our retail partners share in this focused, meaningful, detail-driven approach, and have built their businesses on it for generations on end. There is no better way to attract these new, younger customers, and no better showcase for Hardwick's impeccable product, than through the professionals in these expert, high-touch environments." (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search