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Hi-tech and fashion to fuse at Aventex trade fair
Sep '15
Avantex, Messe Frankfurt's new trade fair dedicated to high-tech fashion fabrics, will host around 30 exhibitors from Germany, Austria, Belgium, China, France, Switzerland, Taiwan and Thailand, to its first event in Paris Le Bourget from September 14 to 17.

Messe Frankfurt, one of the world's largest trade fair companies, said in a press release that visitors will be able to admire and order intelligent fabrics developed using nanotechnology, cosmetic or luminous textiles and connected fabrics. They will also be able to develop customised finishes and special coatings with weavers, embroiderers and start-up businesses.

Michael Scherpe, CEO of Messe Frankfurt France said, “With Avantex, we are bringing something new to Paris, which will be able to boast a trade fair dedicated to products for tomorrow's fashion. We have always been responsive to market development and are delighted to have been able to establish this event to promote technological textiles, which even the professionals don't know much about yet.”

Each exhibitor at Aventex is offering added value and developments which should be of interest to fashion labels and designers, many of which want to integrate technology into their creations. The selection committee is relying on experts from the Taiwan Textile Federation for its choice of exhibitors.

Taiwan, the country with the majority of exhibitors, will be represented by 18 companies, six of which will be in the Taiwan Textile Federation's pavilion.

Visitors will be able to begin their discovery of the fair at the dedicated Avantex Forum, where Louis Gérin and Grégory Lamaud, the artistic directors, have highlighted a selection of the exhibitors' themes and developments. The complexity of the added technological value influences the price of the fabrics. In general, the offer targets the mid- and top of the range. However, entry-level fabrics will be available from exhibitors developing collections for casual- and sportswear.

There will be 14 seminars dedicated to technology for tomorrow's fashion are planned over two days at Aventex. (SH)

Fibre2Fashion News Desk – India

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