Location: DLF Mall of India, Noida
Area: 550 square feet
Product profile: Bags, shoes, sunglasses, stationery and other small leather accessories
Store design | Interiors & VM | Fixtures: The new store will reflect the brand’s values - incorporating natural materials like brass, leather, glass and wood in the interiors. The store has an area dedicated to showing its vegetable tanning ingredients and a spotlight on Pondicherry – its home.
About the company: Founded in 1978 by Dilip Kapur, Hidesign is a lifestyle group, which redefined the vision of luxury in India through an ethos of high quality, ecological values and personalised service. Hidesign has established its name, through its iconic leather brand, based on a strong heritage of craftsmanship and innovation. Staying true to its core values, the group has extended its concept of lifestyle by opening two luxury boutique hotels in its hometown Pondicherry, Le Dupleix and The Promenade.
By keeping its focus on a classic contemporary fashion statement, with timeless yet edgy design, Hidesign caters to a highly savvy and sophisticated urban professional. The leather collection includes handbags, clutches, briefcases, wallets, laptop cases, belts and garments. Hidesign stands out for its high quality natural leather and the smooth soft glow of its solid brass fittings.
With a global presence, the group has become one of the first Indian brands to be retailed at premium international outlets – House of Fraser in the UK, Myers and David Jones in Australia, Stuttafords in South Africa, Parksons in Vietnam and Robinsons and Isetan in South East Asia. Hidesign has grown to 86 exclusive stores and a distribution network in 25 countries. In India, the collection is available at all exclusive Hidesign outlets and leading retail stores like Shoppers Stop, Lifestyle and Centrals, and ecommerce portals like Amazon, Flipkart, Myntra, Jabong and Snapdeal.
Fibre2Fashion News Desk – India
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