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Hong Kong designers all set for Tokyo Fashion Week

15 Oct '17
3 min read

The Fashion Hong Kong Month, organised by the Hong Kong Trade Development Council (HKTDC), is being celebrated with an array of international promotional events in the entire month of October, to bring Hong Kong’s fashion designers and their collections to Japan and the world during the Amazon Fashion Week Tokyo Spring/Summer 2018 during October 16-22, 2017.

This event is also one of the celebratory events of the Hong Kong Special Administrative Region’s (HKSAR) 20th Anniversary.

The Fashion Hong Kong Show and After-show Party are scheduled on October 17. Apart from Harrison Wong’s label of HARRISON WONG and Polly Ho’s LOOM LOOP, Meiking Ng and design duo Yi Chan and Lary Cheung, will showcase the latest collections of their labels MEIKING NG and HEAVEN PLEASE+ in the show, presenting dynamic Hong Kong designs on the global fashion stage.

A total of 14 Hong Kong fashion and accessories brands, including the four Fashion Hong Kong Runway Show designers and 10 accessories brands, will be presented in the Fashion Hong Kong Month from October 1 to November 2. Aside from fashion show and after-show party, the Fashion Hong Kong Showroom will be set up to facilitate potential collaboration opportunities between Hong Kong designers and overseas counterparts, while displays and pop-up stores will also be in place at various locations in Tokyo to further enhance the exposure of Hong Kong designs.

The runway collections of the four designer brands, together with 10 accessories brands, will not only be available for sale at the pop-up stores but also at Goxip, a Hong Kong online fashion shopping start-up, as part of the “See Now, Buy Now” trend.

On the technology front, Fashion Hong Kong has partnered with local fashion tech start-up, Casetify to present a Fashion Hong Kong x Casetify promotion. The four designers’ designs will be available for print on Casetify phone cases, allowing the latest trendsetters to wear Hong Kong designs on all fronts.

Supported by a series of promotions, the HKTDC will introduce Hong Kong fashion designs to all industry players participating in Amazon Fashion Week TOKYO. Fashion Hong Kong is an initiative created by the HKTDC to promote local designers and labels in international fashion events in support of Hong Kong’s economic growth and creativity. Since its debut in 2015, Fashion Hong Kong has staged numerous world-class runway shows in Tokyo Fashion Week, New York Fashion Week and Copenhagen Fashion Week.

Another highlight in Tokyo is the Asia Fashion Collection – Tokyo Stage, scheduled on October 16, 2017. Hong Kong young designer Key Chow will showcase his latest collections of KA WA KEY and work with designers from Japan, Korea and Taiwan to present a vibrant fashion show. (SV)

Fibre2Fashion News Desk – India

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