Home / Knowledge / News / Fashion / Hong Kong Fashion Week attracts 18,000 buyers
Hong Kong Fashion Week attracts 18,000 buyers
22
Jan '16
The 47th Hong Kong Fashion Week for Fall/Winter which ran from January 18-21 attracted nearly 18,000 buyers from 93 countries and regions.

“For this season's fair, the organiser, Hong Kong Trade Development Council (HKTDC) organised 90 buying missions from 43 countries and regions,” a HKTDC press release informed.

More than 5,000 buyers, including representatives from fashion brands, major chain stores, and distributors from ASEAN and other emerging markets participated in the fair, creating business opportunities for exhibitors.

Coming from the emerging UAE market, Ryan Forbes, marketing manager at FashionSouq, said the market for women's wear in the UAE was growing fast.

He added that he was considering purchasing men's and women's wear and fashion accessories for their online store and had found five potential suppliers of beachwear, eveningwear, and accessories.

Lourdes Mackay from Golden ABC, which has more than 600 stores in Philippines said, “I am particularly happy with the Men in Style zone at the fair.”

According to Mackay, menswear had a huge and rapidly growing market in the Philippines, representing 70 per cent of Golden ABC's business and she too found around 20 potential suppliers.

The Hong Kong Designer brand #nude Made By Suoi participated in the Designers' Collection Show and whose designer said their womenswear was known for its simplicity, and was currently selling in around 10 select shops in China.

As per HKTDC, Opening Ceremony, a US based multi-brand shop specialising in designer brands and collaborative projects, particularly enjoyed the International Fashion Designers' Showcase.

Carol Song, buying director of Opening Ceremony, said she adored the work of Hong Kong designers Kurt Ho, Kelvin Ho and Necro Poon, and thought their designs could attract customers.

Hong Kong Fashion Week also featured a number of celebrity brands, which regard the fair as a good platform to stage fashion shows and launch their latest collections.

This included Taylor Shift's eponymous brand, brought to Hong Kong by Hong Kong Brand Management Association.

Kate Liegey, who is responsible for tailoring Taylor Swift's clothing, said that she had already set up an office in Hong Kong and was planning to take the Taylor Swift brand to mainland and Asian markets.

During the fair, HKTDC invited Kei Chan, head of marketing at Net-A-Porter (APAC), one of the largest luxury fashion e-tailing platforms in the world, to share marketing strategies that would be particularly useful for Hong Kong companies.

Chan stated that the luxury e-tailing market in the Asia Pacific region was still young and full of potential and that Hong Kong is the doorway to China and a major entry point for the Korean, Australian, Singaporean, and Thai markets.

The 47th edition attracted more than 1,500 exhibitors from 22 countries and regions to showcase the latest international brands, clothing products, accessories and textiles. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search