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IAM hosts interactive session on luxury and branding
Dec '15
An interactive session on 'Luxury and branding' organized jointly by Gurgaon's premier fashion institute, Institute of Apparel Management (IAM) and The Luxury League at IAM earlier this week, turned out to be an ideal platform to promote the concept of luxury and to initiate an environment conducive to creative thinking amongst like-minded people.

It was a platform to exchange ideas that could lead to better brand establishment and luxury business ideas. The key speakers for the session were Ritu Beri, International Fashion Designer and President, The Luxury League, Sylvie Polette , French luxury consultant at Heart of Luxury and Dr. Darlie Koshy, DG & CEO, IAM & ATDC. The session was attended by more than 100 people including corporate executives and students, IAM said in a press release.

Ritu Beri, international fashion designer and President of The Luxury League said, “Our aim is to be a rallying point for those who believe, that strengthening commercial ties among nations is not only good for business but good for global living -standards and good for peace.”

The session offered an ideal chance for students and corporate executives to learn more about luxury and branding. They met industry partners and exchanged ideas and information with session experts from the core areas.

“This session will give you an introduction about the importance of luxury and how Indian market is getting ripe for it. Ancient India was hub of all luxuries like palaces, fine fabrics, luscious carpets, footwear, heritage, fine clothing etc. and now is the time to revive luxury in India,” said Dr Darlie Koshy, DG & CEO, IAM & ATDC in his introductory speech.

The Luxury League is focusing on reviving luxury from India to the world and they want to join it with Prime Minister's “Make in India” campaign and encourage the manufacturing of Indian luxury products. The luxury branding is about the importance of being unique and making a statement that stands out.

Sylvie Polette said, “India could be the next luxury hub. The country possesses most of the fundamentals but is probably lacking expertise in the field of branding. Branding Indian luxury, together with the Luxury League, is a fabulous project.”

At the concluding session Ritu Beri motivated the students and highlighted that India's luxury industry is worth $500 billion dollar which has a huge potential and Indian youth should aspire to do better than others. (SH)

Fibre2Fashion News Desk – India

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