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Imara unveils first exclusive store in Mumbai
May '17
Brand:  Imara                                            

Company: Universal Sportsbiz Pvt Ltd

Location: Grand Central Mall Seawood, Vashi, Mumbai

Area: 835 sq ft

Product profile: The store offers assortment more that designs, ranging from ethnic to fusion and showcases Imara’s latest SS 2017 collection.

Store design | Interiors & VM | Fixtures: The bright lighting and fixtures exudes a sense of natural grace and elegance. The white textures with the wooden flooring and curved edges on the fixtures with finer detailing to the cash-back, gives fairytale-like representation to the store.

About the company: Imara is India’s first celebrity commerce company and is co-created by Bollywood actress Shraddha Kapoor. It is conceptulised by Universal Sportsbiz Pvt Ltd (USPL), an Accel Partners portfolio company. With this store there are 9 exclusive Imara outlets in India and its plans are afoot to expand to other cities in the country. Experimenting with ethnic designs, Imara offers a refreshing take on fashion, for the young and the stylish women. 

Fibre2Fashion News Desk – India

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