“Pure Elegance offers an ideal environment for our growing South Asian customers and allows them to experience the best Amrapali has to offer,” said Rajesh Ajmera, co-founder of Amrapali on the collaboration.
Commenting on the new alliance, Parna Ghose, founder of Pure Elegance, said “Their flawless craftsmanship and unique, unforgettable pieces perfectly complements our exclusive clothing line.”
Amrapali’s jewellery will be available at Pure Elegance’s retail store in Edison, New Jersey,
Pure Elegance makes exclusive ethnic couture and ready-to-wear western designs for fashionable women around the world. The hallmark of its haute couture style is in its original designs, flawless craftsmanship, and innovative styling which bring out the individuality and exuberance through unique and unforgettable pieces.
Pure Elegance is also the only South Asian fashion brand from US to be invited to major international shows like New York Couture Fashion Week, Dubai Fashion Week and Vancouver Fashion Week. (HO)
Fibre2fashion News Desk - India
Fashion | On 25th Jul 2017
Global fashion luxury brand Michael Kors Holdings Limited has reached ...
Apparel/Garments | On 25th Jul 2017
VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...
Textiles | On 25th Jul 2017
Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...
Shades of India
Women value something that is unique and has a flavour of India
Fashion shows are also encouraging and highlighting sustainable fashion
We are spending double digit figures on R&D
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
About one in every 20 patients picks up an infection while hospitalised....
Aditi Somani specialises in luxury fusion wear with international cuts and ...
Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
Fashion | On 24th Jul 2017
Do you think the sustainability space has the needed tools and resources available for a business to lead change?Yes No Skip
Do you think adopting a sustainable approach will be a profitable move for your business?Yes No Skip
Do you want the world to know about your sustainability journey and your business’ environmental footprint?Yes No Skip
Thanks for your valuable feedback. Claim your free latest sustainability e-book.