Indo-American brand Pure Elegance ties up with Amrapali

05 Oct '15

1 min read

For the first time an Indian luxury brand has collaborated to reach the Indian customers situated in the US. Pure Elegance, which offers India-inspired fashion that balances trends with tradition to US customers, has recently joined hands with Amrapali, a luxury Indian jewellery brand, as per a company press release.

“Pure Elegance offers an ideal environment for our growing South Asian customers and allows them to experience the best Amrapali has to offer,” said Rajesh Ajmera, co-founder of Amrapali on the collaboration.

Commenting on the new alliance, Parna Ghose, founder of Pure Elegance, said “Their flawless craftsmanship and unique, unforgettable pieces perfectly complements our exclusive clothing line.”

Amrapali’s jewellery will be available at Pure Elegance’s retail store in Edison, New Jersey,

Pure Elegance makes exclusive ethnic couture and ready-to-wear western designs for fashionable women around the world. The hallmark of its haute couture style is in its original designs, flawless craftsmanship, and innovative styling which bring out the individuality and exuberance through unique and unforgettable pieces.

Pure Elegance is also the only South Asian fashion brand from US to be invited to major international shows like New York Couture Fashion Week, Dubai Fashion Week and Vancouver Fashion Week. (HO)

Fibre2fashion News Desk - India

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