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Infinity Lifestyle and Hilco buy out Le Tigre
09
Nov '15
Infinity Lifestyle Brands, the Infinity Group's consumer products and brand management platform and Hilco Inc., part of the financial services company Hilco Global, have acquired the iconic fashion brand Le Tigre from Kenneth Cole Productions in a private asset sale.

As joint venture partners, Infinity and Hilco Inc. have purchased all IP assets (trademarks, goodwill, domain names) and license agreements of Le Tigre branded apparel in a private sale which closed in August of this year, Hilco Global said in a press release.

The brand was owned and operated by Kenneth Cole Productions which purchased the venerable label in 2007 and had successfully developed several licensing and distribution agreements with Bon Ton Stores, Inc. since that time.

Ike S. Franco, CEO of the Infinity Group said, "Acquiring the Le Tigre brand is a fantastic addition to our current brand portfolio. The Le Tigre name is such a recognized and memorable label which we believe has significant growth potential and licensing opportunities globally."

Jeffrey B. Hecktman, Chairman and CEO of Hilco Global said "The Le Tigre label has both intrinsic and potential brand value which is clearly underleveraged within the lifestyle apparel segment of the marketplace."

Both Hilco Brands and Infinity Lifestyle Brands are recognized brand turnaround specialists, together having restructured and revitalized many underleveraged consumer brands and retail companies including Polaroid, Altec Lansing, Miss America, The Sharper Image, Linens 'n Things, and more.

Hecktman said "The unique team of retail brand experts that we've put together has a very deep understanding of the consumer retail marketplace and a successful track record of repositioning apparel brands and work in fashion merchandising and manufacturing businesses."

Franco indicated that as partners, the Infinity and Hilco team will seek to reinvigorate the iconic label and create a global presence, building new revenue streams through strategic initiatives such as brand licensing, launching new designs, expanding store within a store distribution and increased brand marketing. (SH)

Fibre2Fashion News Desk – India

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