Home / Knowledge / News / Fashion / Invista to present study findings at denim trade show
Invista to present study findings at denim trade show
05
May '17
Invista, owner of the Lycra brand, will present key findings from a global research study commissioned by it to gain a better understanding of consumers' likes, frustrations and needs around denim at the upcoming Kingpins New York denim tradeshow during May 10-11 in New York City. The study was conducted in Germany, Spain, the US, China and Brazil.
 
The trade show is sponsored by the Lycra brand. The company will present the findings at a seminar "Around the Denim World in 80 Days" by Jean Hegedus, Invista's global segment director for denim, on May 10. The seminar will highlight key findings from the second part of the global research study.
 
Gaining access to relevant consumer insights is one of many value-added benefits provided to Invista customers. The latest denim study was conducted from September to November 2016 with consumers in five countries. A highlight of "Around the Denim World in 80 Days" will be video clips of participants expressing their thoughts about this iconic garment. 
 
"One of the most enlightening aspects of our research is how many different considerations consumers take into account when looking for a pair of jeans, and the number of unmet needs that still exist," Hegedus remarked. Key needs centred around the areas of fit, effect on appearance, garment durability, and comfort. Invista has developed a variety of solutions to address these issues.  
 
"Each of the consumers in our sessions tested three different garments made with unique Lycra fibre technologies. The results reinforced what we found in our earlier quantitative research - that by providing the consumer with a garment that can help solve their particular issues, we can drive interest, satisfaction, and ultimately, purchase intent," Hegedus explained. 
 
At its stand at the Kingpins Show, Invista will be highlighting some of the branded technologies it tested with consumers during the study. Arranged under three key pillars - fit, shaping and thermal comfort - each pillar will feature key insights in the form of consumer quotes from the research, along with garments from key mill partners that showcase Invista technologies that address those consumer needs.
 
"We designed the stand to be consumer centric, highlighting consumer needs and solutions. For example, study participants favored our Lycra dualFX technology the most. They loved the fit, felt it would last, and saw the benefit of having two different types of Lycra fibre in the garment - they believed that made the garment better quality," Hegedus added. 
 
The research also revealed that men appreciate the benefits of jeans with Lycra technologies, but they want their jeans to maintain that authentic denim look. At Kingpins, Invista will be showcasing denim made with its corespun LYCRAT400 fibre and Lycra dualFX technology in jeans with a vintage aesthetic. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search