Home / Knowledge / News / Fashion / Invista to show latest denim fabrics at Kingpins shows
Invista to show latest denim fabrics at Kingpins shows
13
Oct '17
Courtesy: Invista
Courtesy: Invista
Invista, owner of the Lycra brand and one of the world’s largest integrated producers of chemical intermediates, polymers, and fibres, is set to showcase its latest denim fabric innovations at the upcoming denim supply chain Kingpins Shows in Amsterdam, to be held on October 25 and 26, 2017, and in New York, which will be held on November 29 and 30, 2017.

As part of this initiative, Invista will preview a new technology platform for bi-stretch fabrics as well as highlights from its recent marketing collaboration with Who What Wear, which promoted jeans with Lycra dualFX technology. Crafted in response to consumer insights, this ambitious co-branded marketing campaign addressed common “denim dilemmas,” and showed how jeans with Lycra dualFX technology can solve them.

Jean Hegedus, global director of Invista’s denim business said, “Last year we conducted an extensive consumer research project across five countries and found the main issue with stretch jeans was how they lost their shape as people moved throughout their daily activities. We knew we needed to educate consumers that what’s inside their jeans matters and encourage them to look for styles with Lycra dualFX technology. Our biggest challenge was how to do this in an engaging way.”

Invista found the answer by teaming up with Who What Wear, a leading online destination for fashion, editorial content, and most importantly, shopping. A key element of the collaboration was a curated shop where consumers could easily purchase jeans with Lycra dualFX technology from 19 featured brands. At its stand at each Kingpins show, Invista will showcase some of the garments from this shop, and will host a seminar about using consumer feedback for successful denim product development and engaging storytelling.

Invista will also share results from a study on bi-stretch that can help brands and retailers choose the best bi-stretch fabrics for their particular needs.

“Matching the right fabric with the right silhouette is always a challenge, but even more so when you have fabrics that stretch 360 degrees. This new tool can help guide fabric selection by illustrating the relative merits of different ways of achieving bi-stretch denim,” Jean added. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search