Home / Knowledge / News / Fashion / Invista to show latest denim fabrics at Kingpins shows
Invista to show latest denim fabrics at Kingpins shows
13
Oct '17
Courtesy: Invista
Courtesy: Invista
Invista, owner of the Lycra brand and one of the world’s largest integrated producers of chemical intermediates, polymers, and fibres, is set to showcase its latest denim fabric innovations at the upcoming denim supply chain Kingpins Shows in Amsterdam, to be held on October 25 and 26, 2017, and in New York, which will be held on November 29 and 30, 2017.

As part of this initiative, Invista will preview a new technology platform for bi-stretch fabrics as well as highlights from its recent marketing collaboration with Who What Wear, which promoted jeans with Lycra dualFX technology. Crafted in response to consumer insights, this ambitious co-branded marketing campaign addressed common “denim dilemmas,” and showed how jeans with Lycra dualFX technology can solve them.

Jean Hegedus, global director of Invista’s denim business said, “Last year we conducted an extensive consumer research project across five countries and found the main issue with stretch jeans was how they lost their shape as people moved throughout their daily activities. We knew we needed to educate consumers that what’s inside their jeans matters and encourage them to look for styles with Lycra dualFX technology. Our biggest challenge was how to do this in an engaging way.”

Invista found the answer by teaming up with Who What Wear, a leading online destination for fashion, editorial content, and most importantly, shopping. A key element of the collaboration was a curated shop where consumers could easily purchase jeans with Lycra dualFX technology from 19 featured brands. At its stand at each Kingpins show, Invista will showcase some of the garments from this shop, and will host a seminar about using consumer feedback for successful denim product development and engaging storytelling.

Invista will also share results from a study on bi-stretch that can help brands and retailers choose the best bi-stretch fabrics for their particular needs.

“Matching the right fabric with the right silhouette is always a challenge, but even more so when you have fabrics that stretch 360 degrees. This new tool can help guide fabric selection by illustrating the relative merits of different ways of achieving bi-stretch denim,” Jean added. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pressure on  Indian textiles exporters to ease by Q3: ICRA

Textiles | On 17th Oct 2017

Pressure on Indian textiles exporters to ease by Q3: ICRA

Pressures on the profit and debt levels of textiles exporters is...

S Korean fashion brands expand overseas amid slump at home

Fashion | On 17th Oct 2017

S Korean fashion brands expand overseas amid slump at home

South Korean fashion firms are keen on tapping into overseas markets...

GMAC urges Cambodia to push fabric-forward rule in RCEP

Apparel/Garments | On 17th Oct 2017

GMAC urges Cambodia to push fabric-forward rule in RCEP

Representatives from the Garment Manufacturers Association of...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.9%
No
13.8%
Skip
9.2%

Total Votes: 65

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
27.7%
Skip
10.8%

Total Votes: 65

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.6%
No
10.8%
Skip
4.6%

Total Votes: 65

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
73.8%
No
12.3%
Skip
13.8%

Total Votes: 65


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search