Italian fashion house Gucci builds a town on Roblox

The Town takes on the form of a piazza—an open-air square that for centuries has been a spot for people to meet and express themselves. Surrounding the central area is a series of spaces including Mini Game Heights, Vault Plaza, Creative Corner, Craftsmanship Court, Selfie Way and Power-up Place, apart from the Gucci Shop.

A creative vision of Gucci’s creative director Alessandro Michele, the Town will allow visitors to connect with like-minded individuals from all over the world, the company said on its website.

Fibre2Fashion News Desk (KD)