Home / Knowledge / News / Fashion / Jabong adds 'Seven by MS Dhoni' to its portfolio
Jabong adds 'Seven by MS Dhoni' to its portfolio
14
Nov '16
Jabong, India’s leading online fashion portal, has added active lifestyle brand ‘Seven by MS Dhoni’ to its product portfolio. Seven, a footwear and apparel brand launched in February this year, is partly owned by Rhiti Sports and star cricketer MS Dhoni. The brand offers running, training and active lifestyle footwear and apparel for both men and women.

To promote the addition of the freshest active lifestyle, a contest was hosted by Jabong recently. Felicitating the seven winners of the online contest at New Delhi, Dhoni said, “Seven has been my lucky number. I was born on the seventh day of the seventh month. I became the captain of India’s ODI team in the seventh year of the twenty first century.”

“I am happy to be sharing my lucky charm with you—my brand Seven. Fitness has always been one of my top priorities and is ingrained in the brand ethos of Seven. The Seven ambition is all about making fitness an intrinsic part of every city, town, school, and home. In my opinion, you don’t have to be a professional athlete to take your fitness seriously. All you need is the motivation to lead an active lifestyle,” he added.

“Sportswear is one of the top selling categories on Jabong for many years now and we are excited to offer Seven by MS Dhoni to our discerning shoppers. India has never had a more successful captain and Dhoni’s grit and dedication is evidently the hallmark of the brand Seven, which fills in an essential value gap in the active and health-conscious lifestyle category. We are also excited about Rhiti Group’s plans to continue to launch even more innovative designs and technology-driven products in future and will keep expanding our assortment with the latest in sports fashion,” said  Rahul Taneja, Jabong’s chief business officer.

“We are delighted to associate with Jabong as India’s leading destination for lifestyle and sport brands. Jabong’s top-notch product curation and audience fits perfectly with Seven’s positioning and the initial promotional launch pilots have yielded a tremendous response. We are very excited with this partnership and look forward to a long innings with Jabong,” said Arun Pandey, chairman and managing director of Rhiti Group. (RR)

Fibre2Fashion.com – India


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

3 African nations may face AGOA sanctions if Mitumba banned

Apparel/Garments | On 19th Feb 2018

3 African nations may face AGOA sanctions if Mitumba banned

Rwanda, Tanzania and Uganda will face US trade penalties, including...

India’s Uttar Pradesh woos Tiruppur knitwear industrialists

Apparel/Garments | On 19th Feb 2018

India’s Uttar Pradesh woos Tiruppur knitwear industrialists

Two top Uttar Pradesh government officials visited Tamil Nadu’s...

Interviews View All

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search