Home / Knowledge / News / Fashion / JCPenny launches plus-size fashion brand Boutique+
JCPenny launches plus-size fashion brand Boutique+
18
Apr '16
JCPenny launches Boutique+, its first ever plus-sized fashion brand for women and announces collaboration with Project Runway winner Ashley Nell Tipton, who will serve as brand ambassador and design two upcoming capsule collections for the brand, according to a company press release.

Boutique+ is a plus-size lifestyle collection designed for the fashion minded millennial shopper. The new line was conceived and created by a dedicated team of JCPenney design, trend, and product experts who ensure the colours, prints and fabrics of Boutique+ flatter and fit curvy silhouettes. The collection of the company's newly launched brand Boutique+ will debut in 500 stores and online beginning 1 May.

 “There are millions of incredibly stylish full-figured women who are seeking comfortable, well-fit clothes that offer style and versatility. JCPenney is committed to winning her loyalty by designing an entirely new modern brand made just for her and creating a dedicated shopping environment that respects her time and budget with a greater selection of affordable plus-size fashion that takes into account diverse body types,” said Siiri Dougherty, senior vice president of women's apparel at JCPenney.

Starting this spring, designer Ashley Nell Tipton will design collections for fall and holiday. She will also introduce an exclusive JCPenney capsule collection “Ashley Nell Tipton for Boutique+.”

“I am thrilled to be a part of the JCPenney Boutique+ brand launch and have an opportunity to design a contemporary line that appeals to the wants and needs of plus-size women,” said Ashley Nell Tipton.

In addition to introducing the Boutique+ brand of clothing this spring, JCPenney is also debuting an all-new in-store concept called "The Boutique" in nearly 200 stores. This new environment will give the full- figured customer an elevated environment for shopping a curated assortment of classic and modern fashion from brands such as a.n.a, Boutique+, Liz Claiborne, Worthington, Alyx and Bisou Bisou. (HO)

JCPenny


Must ReadView All

Courtesy:  Pratibha Syntex

Apparel/Garments | On 19th Jul 2018

India's Pratibha Syntex aims $200 mn sales revenue by 2020

Pratibha Syntex, with interests in fibre, spinning, knitting and...

Courtesy: Munich Fabric Start

Fashion | On 19th Jul 2018

Over 100 brands to present denims at Bluezone in Sept

Over 100 international brands will present their denim developments...

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Textiles | On 19th Jul 2018

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Kenya will use a Sh6 billion loan from India’s Exim Bank to expand...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search