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JD.com launches Italian Fashion Mall for Chinese market
Sep '15
JD.com, Inc. China's largest online direct sales company, has announced the launch of Italian Fashion Mall, a new platform on JD.com dedicated to introducing Italian fashion brands and products to consumers in China.

JD.com and Europe Design Center also jointly announced the participation of three renowned Chinese fashion designers – Lin Gu, Ali Tan and Xiaoyan Xu – in the Milan Fashion Week. The three designers were selected through a competitive program run by JD.com and Europe Design Center, and their participation marks the first time Chinese designers will participate in Milan Fashion Week.

The announcement was made at an event during the Milan Fashion Week and was attended by Honorary President of Camera Nazionale della Moda Italiana and Europe Design Center, Mario Boselli; Vice President of JD.com and President of JD Mall's Apparel and Home Furnishing Business Unit, Lijun Xin; and over 50 guests from the Italian fashion industry, JD.com said in a statement.

"We are delighted to announce this strategic partnership with Europe Design Center," said Xin. "Through our new Italian Fashion Mall platform, JD.com will be able to bring China's increasingly sophisticated and fashion-conscious consumers a fantastic range of choices, while offering Italian brands and designers a powerful sales platform in the China market. Fashion has been an important part of JD.com's development into a comprehensive e-commerce platform, and we look forward to bringing products from the world's most exciting designers to our 118 million customers."

In addition to bringing top Italian fashion brands to China, JD.com is dedicated to introducing outstanding Chinese fashion talent and brands to the international stage. In August 2015, JD.com and Europe Design Center jointly launched a competitive fashion program to support Chinese designers. Three candidates were selected to participate in Milan Fashion Week through a rigorous process involving assessment by fashion experts as well as online voting by consumers. Each of the designers' labels has been recognized as a brand with the potential to succeed internationally.

JD.com is committed to bridging the worlds of fashion and e-commerce through its JD Apparel platform, which features top international brands such as Lacoste and GAP and introduces the latest fashion trends to consumers through JD fashion shows held twice annually in China. Currently there are over 40,000 merchants featured on the JD Apparel platform.

As part of the JD Apparel platform, JD.com recently launched its "JD Wardrobe" app for mobile devices. The app allows consumers to mix-and-match fashion items in a virtual wardrobe, share selected items with friends and receive fashion advice from virtual fashion experts. (SH)


Fibre2Fashion News Desk – India

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