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Kuwait : MELG opens 1st 109 luxury concept boutique
June 19, 2007 |  |
Middle East Luxury Group (MELG) announced the official opening of its first 109 luxury concept boutique in Kuwait. 109 is already a successful fashion retail business in Lebanon, and the Kuwait store will spearhead its launch into the GCC region.
“We are delighted to be bringing our exquisite retail concept to Kuwait. This is a unique market where customers appreciate exceptional style and superior quality,” said Hanan Alsarraf, Communications Manager of MELG. “Our 109 boutique provides the latest in specially selected Italian fashion brands for ladies and gentlemen in an atmosphere radiating luxury, vitality and a youthful zest for life.”
The store’s unique concept provides an exclusive ambience that exudes confidence and lavish style to a discerning clientele well-versed in the latest international prêt a porter offering. The portfolio of carefully selected brands includes Galliano, Just Cavalli, Versace Jeans Couture, C’N’C Costume National, Exte and GF Ferre. This fusion has enabled MELG to compile an eclectic array of apparel that caters to the special interests of the trend setting Kuwaiti market following.
The garment collection on offer falls into the prêt-a-porter category (ready to wear fashion). The boutique, in addition to apparel, also features dedicated display areas for accessories, ranging from handbags to footwear that have been especially selected to complement the outfits.
“We have pursued a successful model in which weoffer a harmonized mixture of every-day wear, feminine ensembles and limited edition evening wear for the fashion conscious shopper looking to get something special, whether in Kuwait, Beirut or Milan,” added Hanan. | | |
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