Home / Knowledge / News / Fashion / KVIC launches Ritu Beri-designed 'Vichar Vastra'
KVIC launches Ritu Beri-designed 'Vichar Vastra'
14
Sep '16
The Khadi and Village Industries Commission (KVIC) has launched 'Vichar Vastra' garments designed by fashion designer Ritu Beri, who was roped in as KVIC's advisor as part of measures revive the 'neglected' sector. These easy-to-wear garments have been endorsed by many celebrities and politicians, and would be soon available throughout the country.

The launch of garments conceptualised by Beri is expected to increase the sales of khadi items, according to KVIC, which functions under the ministry of micro, small and medium enterprises (MSME).

In her role, Beri advised and gave new designs to KVIC, which will be appealing to youth.

To attract youth, KVIC is now sending vans to colleges to sell khadi clothing. These vans have met with encouraging result.

KVIC is also making an effort to promote and project khadi as a brand, as a product which is environment-friendly and as a product which is good for the country.

In fiscal 2015-16, sale of khadi products increased by 29 per cent to Rs 1,510 crore from Rs 1,170 crore for the previous fiscal. For the current fiscal, KVIC has set a target to achieve 35 per cent increase in its sales. (RKS)

Fibre2Fashion News Desk – India


Must ReadView All

Textiles | On 21st Aug 2017

Turkish apparel exports fall 6.11% in H1 2017

Apparel exports from Turkey declined by 6.11 per cent in the first...

Textiles | On 21st Aug 2017

Liaoning Bora picks LyondellBasell’s PP & PE tech

Liaoning Bora Petrochemical Co., Ltd has selected LyondellBasell’s...

Textiles | On 20th Aug 2017

PetroVietnam, Vinatex discuss reviving PVTEX plant

Discussions are under way between PetroVietnam and textile and...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search