The launch of garments conceptualised by Beri is expected to increase the sales of khadi items, according to KVIC, which functions under the ministry of micro, small and medium enterprises (MSME).
In her role, Beri advised and gave new designs to KVIC, which will be appealing to youth.
To attract youth, KVIC is now sending vans to colleges to sell khadi clothing. These vans have met with encouraging result.
KVIC is also making an effort to promote and project khadi as a brand, as a product which is environment-friendly and as a product which is good for the country.
In fiscal 2015-16, sale of khadi products increased by 29 per cent to Rs 1,510 crore from Rs 1,170 crore for the previous fiscal. For the current fiscal, KVIC has set a target to achieve 35 per cent increase in its sales. (RKS)
Fibre2Fashion News Desk – India
Apparel/Garments | On 25th Jun 2017
Adobe has released its first Digital Price Index for apparels,...
Textiles | On 25th Jun 2017
First Insight, a technology company transforming how retailers make...
Colorjet India Limited
We would like to venture more companies into the Indian market
‘RT3 motto is: Do not check millimetres, check colours.’
e-Commerce is still evolving fast with constant flux and surprises
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Fashion | On 20th Jun 2017