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Lectra fashion event highlights future of design
16
Nov '16
Courtesy: Lectra
Courtesy: Lectra
Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, organised the Fashion Forward seminar in Bordeaux, France to imagine the future of fashion. Over 110 industry stakeholders including manufacturers, brands and retailers from 21 countries attended the event.

The industry players shared perspectives on the future of design, product development and manufacturing and took a closer look at how advanced technologies enable businesses to effectively meet the existing challenges.

Market specialists explored a range of pivotal subjects set to impact the fashion and apparel industry. They discussed four fundamental elements in particular - millennials, digitalisation, Industry 4.0 and China.

Demonstrating the power of Industry 4.0, Jami Dunbar, vice president, Lighthouse Apparel, Under Armour presented the new facility that focuses on harnessing change. Dunbar said, “The Lighthouse is a first of its kind, state-of-the-art facility that is revolutionising the way all products are made. It is our secret weapon to develop new technology and make products on a smaller scale allowing for improvements to both efficiency and quality.”

Celine U, head of merchandising at Chinese children’s wear brand Les Enphants, provided context on new challenges that companies are facing in the region. She explained how adopting the Lectra Fashion PLM software is helping the company pursue its goal to expand across Asia.

“For Matalan, Lectra’s 3D is making the world a lot smaller; it makes it possible for us to achieve our targets when it comes to faster product development, more accurate and consistent fit, improved cost control, and better collaboration with suppliers,” said Zeta Beckett, 3D senior pattern technologist for UK-based retailer Matalan, about the influence of technology on product development.

Examining the impact of the millennials on the future fashion industry, Edwin Keh, CEO, The Hong-Kong Research Institute of Textiles and Apparel (HKRITA) said, “Millennials are ‘new consumers’, massively influencing and reshaping the supply chain. How we make things is becoming the central question. The answer has to engage the hearts and minds of this new consumer and reflect their high standards - to be smart and green. In addition, the brand has to bear up to scrutiny.”

A recurring theme throughout the event was the notion that locking-in the right partnerships, with the right innovations, will enable fashion and apparel companies to turn challenges into opportunities. “By anticipating change, and placing customers’ needs at the heart of its technology, Lectra is committed to continually innovating, helping its customers to succeed in a fast-evolving industry,” concluded Céline Choussy Bedouet, chief marketing and communications officer, Lectra. (KD)

Fibre2Fashion News Desk – India


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