Home / Knowledge / News / Fashion / Lingerie major Etam opens first store in China
Lingerie major Etam opens first store in China
26
Nov '15
French lingerie brand Etam has opened its first store in China at Shanghai's Super Brand Mall, a leading Chinese newspaper has reported.

The 100-sq m store offers women an intimate shopping experience with a dose of beauty therapy and Parisian sophistication.

Designed around the concept of “so sexy, so chic,” Etam's new lingerie store has been described as an oasis of charm and elegance. Etam offers lingerie inspired by the effortless sexiness French women are known for. Since its very beginning in 1916, Etam designers and stylists have had one goal in mind: to make women feel joyful and chic, whether they're heading to work or hitting the town.

Jacques Roizen, CEO of Etam China, said the wide selection of designs Etam is offering is very much in sync with the expectation of the Chinese market.

“Chinese consumers in the past two decades have developed a real taste for new trends. We believe that lingerie is the next frontier in how women think about their appearance, and they will pay more attention to lingerie made outside China,” the newspaper quoted Roizen as saying.

Etam started in Paris in 1916 as a legwear brand. Now, it is the No.1 lingerie brand in Europe by turnover, with an average of three pieces sold every second. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Textiles | On 26th Jul 2017

Vietnam’s textile & garment exports cross $13bn in H1

Vietnam earned $13.... billion from textile and garment exports in...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X