Luxury fashion e-retailer YNAP becomes Walpole member

The company will actively participate in the community bringing new expertise to the British luxury alliance. It will work closely with Walpole to nurture new talent and drive growth in the UK luxury marketplace.

Walpole’s invitation to join the prestigious community of over 170 British luxury brands is a testament to YNAP Group’s position as the world’s leading online luxury fashion retailer, said YNAP in a statement.

“Many of the qualities of British luxury such as creativity and expert know-how that Walpole promotes, protects and develops reflects those at the core of YNAP’s strategic ambitions: we thrive on a combination of customer-centric innovation, content and impeccable service,” said Bruno-Roland Bernard, corporate & financial communications director of YNAP Group.

“We are thrilled to welcome Yoox Net-a-Porter Group as a member of Walpole. The business has revolutionised the online luxury fashion industry and we look forward to working closely with the luxury pure-play group,” said Michael Ward, chairman of Walpole.

Walpole is a unique alliance of 170 of Britain’s finest luxury brands, including Burberry, Alexander McQueen, Boodles, Harrods and Jimmy Choo. Walpole promotes, protects and develops the unique qualities of UK luxury: the long tradition, rich heritage, superior craftsmanship, innovation, design, style, and impeccable service at the heart of the industry.

Currently worth over £32 billion to the UK economy, Walpole is also a leading creator of jobs and major contributor to the British economy. (KD)

Fibre2Fashion News Desk – India