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Manhattan Beachwear in global partnership with BCBG Group

23 Jun '18
1 min read
Courtesy: Manhattan Beachwear
Courtesy: Manhattan Beachwear

Manhattan Beachwear, the largest swimwear manufacturer in the US, has announced a global partnership with fashion house BCBG Group. Manhattan Beachwear will take its expertise of the swimwear industry and create swim collections that reflect the modern, romantic style that is BCBG. It will collaborate on the design and distribution of women’s swimwear.

Manhattan Beachwear will collaborate on the design and distribution of women’s swimwear for BCBGMAXAZRIA and BCBGeneration. The collections will launch globally for Fall 2018, and will be available at BCBGMAXAZRIA stores, BCBG.com, BCBGeneration.com and select retailers worldwide.

“We are pleased and excited to enter into a partnership with Marquee Brands. Having world class brands in BCBGMAXAZRIA and BCBGeneration, added to our stable of blue chip swimwear brands, is very complimentary to our strategic goals,” said Kevin F Mahoney, president and chief executive officer of Manhattan Beachwear.  (RKS)

Fibre2Fashion News Desk – India

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