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Marie Claire forays into India
Jun '16
Marie Claire, a French lifestyle brand, enters into the Indian market with the launch of its prêt collection on June 22, 2016, in New Delhi.

Marie Claire ventures into India with a tie-up for ready-to-wear clothing with the Indian manufacturing company Epic Brands.

The brand will initially start with tie-ups with only online fashion stores to market their products and later operate with exclusive brand outlets and multi brand outlets from 2017.

The prêt collection will showcase ensembles exclusively created by Marie Claire design team for India.

Stephanie Ertzbischoff, brand licensing director, Marie Claire, said, “Indian women are smart and full of life which matches the brand's identity and thus, we see Marie Claire has a great opportunity to grow in India. We look forward to achieve a good market share in India and achieve the revenue of in excess of ?3 billion in next 5 years.”

“By 2020, we see Marie Claire as top 3 choices among female consumers when they are looking for classy French styling, great quality and perfect fit, “said Amiteshwar Grover, director, Epic Brands.

Marie Claire plans to expand to 20 exclusive stores and 200 multi brand outlets by 2020 in India. (HO)

Fibre2Fashion News Desk – India

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