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Marks & Spencer rides piggyback on Flipkart, Myntra
31
Oct '15
Iconic British fashion and lifestyle brand Marks & Spencer (M&S) has signed an exclusive deal with online e-commerce major Flipkart to sell its products on the company's platform and its sister firm, Myntra, according to media reports.

The company sells products online through its own websites in several countries. India does not allow foreign retailers to sell directly to consumers through online space.

But there is no rule barring these from getting onto marketplace platforms, like the ones offered by Flipkart, Myntra and others. M&S becomes the first major single brand retailer to take this route. Others such as H&M, Zara, Gap only have physical stores in India.

It will offer around 900 clothing products across women's wear, menswear and kid's wear online. "Through Myntra and Flipkart's leading shopping platforms, customers will have the convenience to shop Marks & Spencer products in the way they want including next day delivery in Tier 1 cities and local payment options including cash on delivery," the company said in a statement.

M&S has about 50 stores in India and plans to double the number in two years. It sells its products online via its own websites in other countries.

In India, it operates through a joint venture with Reliance Industries which has 49-percent stake in it, while M&S holds 51 per cent. (SH)

Fibre2Fashion News Desk – India

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