Home / Knowledge / News / Fashion / MintModa and Archroma to enter strategic partnership
MintModa and Archroma to enter strategic partnership
14
Jul '17
Fashion forecaster MintModa and Archroma, a global leader in colour and specialty chemicals, have announced a new strategic partnership leveraging the respective strengths of both companies in colour creativity. Archroma’s scientific colour expertise and MintModa’s clear, narrative-driven colour forecasts will together provide a valued colour resource.

Launched last year, Colour Atlas by Archroma offers 4320 new shades, extending their custom colour business with a readily available, time-efficient colour management system. MintModa’s ColoRevolution offers highly-curated colour analysis and direction on its cloud-based subscription trend service. Because colour plays a starring role in the visual language of social media, carefully chosen palettes are essential for capturing a new generation of connected consumers.

“People today are constantly exposed to a barrage of vibrant media on multiple devices. The customer is now visually sophisticated, a voracious consumer of ever-changing images depicting highly-styled products, places and people,” states MintModa founder and creative director Sharon Graubard. “The emotional draw of colour, hardwired into humans, becomes an ever-more powerful marketing tool.”

“The Colour Atlas by Archroma represents a true labour of love,” said Chris Hipps, global director, Archroma Colour Management. “The idea is to offer our customers options they never dreamed of. We resonate with MintModa’s progressive, focused approach. In fact, we met because they were searching for a specific shade of blue and couldn’t find it elsewhere. This level of colour curation dovetails with our passionate drive and relentless commitment towards excellence.”

“We were looking for a truly advanced colour service that would offer the widest possible range of colour so that we could capture those nuances in our trend forecasts, and Archroma is that,” added Graubard. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search