Missguided awarded 'Amazon Digital Business of the Year'

According to the judges, the success of Missguided has been built on a deep understanding of their customers and relentless innovation on their behalf. With millions of followers across social media and a recent move in to physical retail, Missguided is a truly inspirational British digital business.

“We are delighted to have won the Amazon Digital Business of the Year award. 2017 has been a great year for the brand with the launch of our second retail store at Bluewater, Kent and the launch of our global campaign with model Jourdan Dunn. The teams have done an amazing job and this award is testament to that,” said Rachael Dennis, brand marketing manager of Missguided.

“It's great to see digital technology enabling growing businesses like the team at Missguided to raise the bar when it comes to customer satisfaction," said Simon Donegan, head of Seller Services, Amazon UK. "Missguided is a fantastic example of how digital businesses are boosting the overall economy, creating high quality jobs up and down the UK. We are delighted to congratulate them on their success.”

Founded in 2009 by Nitin Passi, Missguided is aimed at females aged 16 to 35. The brand is on a mission to empower females globally to be confident. It opened its first flagship store London in the year 2016. (VM)

Fibre2Fashion News Desk – India