Home / Knowledge / News / Fashion / Mode Lingerie & Swim Curvenv@Magic begin Feb 16
Mode Lingerie & Swim Curvenv@Magic begin Feb 16
Feb '16
Mode Lingerie and Swim Curvenv@Magic will take place February 16-18, 2016 at the Las Vegas Convention Center, within the halls of WWD Magic.

“Attendees will be introduced to a selection of curated intimate apparel and swimwear brands that will please intimate apparel buyers as well as ready-to-wear stores,” the organisers stated in a press release.

Exhibiting brands include, Commando, Hanky Panky, Barefoot Dreams, Cake Maternity, PJ Harlow, Pluto, UGG, Yummie by Heather Thomson, Fajas, Fashion Forms, Julie France by Euroskins, Leonisa, Miraclesuit, etc.

While, Mode Lingerie and Swim Curveny New York will be held February 21-23 at the Javits Center, where there will be another robust selection of intimate apparel and swimwear.

According to the organisers, buyers will find brands like Aubade, Badines Lingerie, Barbara, Celeste, Else Lingerie, Fleur of England, Fortnight, Gossard, Huit, Lise Charmel, Lonely, Lou, Maison Lejaby, etc at the show.

“New York attendees who were present at previous shows will see a completely different show for February, one that is filled with visual-based items designed to enrich the experience,” they added.

Two fashion showcases will take place at 11 AM on February 21 and 22, which will feature models exhibiting a selection of brands' intimate apparel lines right on the show floor.

Some brands that are showcasing their products are Ajour, Anita International, Cake Maternity, Chantelle, Coutures, Elila, Fashion Forms, Fleur of England, Hanky Panky and others.

Five trend previews will be given by Promostyl to deliver invaluable information about the upcoming Fall/Winter 2016 season's trends, highlighting products from the show floor.

There will be three different previews, 'Shop the Show' focusing on all intimate apparel categories, 'Lounging Around' focusing on daywear, loungewear, and sleepwear, and 'Get a Head Start'.

“If a buyer is interested in an item, they have the option to directly go to that item's booth to receive more information about the product and to place orders directly on the show floor,” the organisers stated.

Both 'Shop the Show' as well as 'Lounging Around' are 20 minute previews that will take place at 10 AM and 2 PM on days one and two of the show, while 'Get a Head Start' will be at 11 AM on the final day.

The popular Eveden Fit School for lingerie is once again returning with several lingerie and swimwear workshops and seminars taking place over the course of the three days.

“Participants will be treated to product knowledge, the latest fitting methods and inside style secrets courtesy of industry experts,” the press release informed. (AR)

Fibre2Fashion News Desk – India

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