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Morocco to show denim collections at Premiere Vision
17
Apr '17
The Moroccan Investment Development Agency (Invest in Morocco) will be displaying an innovative and unique 'Made in Morocco' denim collection, designed by the world renowned denim visionary, Francois Girbaud at Denim Premiere Vision, which begins April 26 in Paris. The travelling collection developed with Girbaud has the theme of 'Cleaning the Planet'.

The collection will highlight Morocco’s creative denim industry committed to a responsible production. The denims on display are biodegradable wash off products and dyed without using water; alternative solutions to respect and protect the environment.

The Moroccan team will also present the economic and industrial assets of Morocco at a conference titled 'Moroccan denim cluster: sustainable development, the engine for growth', where the team will also propose concrete, 100 per cent Moroccan solutions to brands that seek to combine technological innovation, responsible production and creativity in their denim collections. (AR)

Fibre2Fashion News Desk – India


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