MR Porter launches new brand 'Mr P.'

Who: MR Porter is an award-winning global online retail destination for men's style with worldwide shipping to 170 countries.

USP: The brand offers year-round collection of future classics. In addition, there are five limited-edition capsules every year; each trend-driven, seasonal and inspired by a style icon.

Collection: The collection spans 53 items across ready-to-wear, including 24 essential styles available year-round and 29 seasonal styles within the debut capsule. Standout styles include15-gauge cashmere knitwear, modernised oxford shirts, Japanese selvedge denim, and single- and double-breasted overcoats in virgin wool and cashmere blends. Majority of the collection is made in Italy, with a few items made in Portugal, and the denims made in Japan.

Price points: £55- 875

Available: On mrporter.com

Special remarks: "At MR Porter, we are the first and foremost product people. This passion for quality, uniqueness, style and versatility has been the backbone to developing our business for the past seven years. The launch of ‘Mr P.’ has therefore been quite organic for us; we felt there was a space in our mix of 400-plus brands for something that could present a unique take on wardrobe classics and also present regular capsules of more trend- and seasonal-driven pieces throughout the year. We like to think we have an unparalleled view of the male wardrobe, garnering the combined knowledge of our buyers and editors, and ‘Mr P.’ is ultimately the result of that: smart details, easy pieces and enduring style," Toby Bateman, managing director, MR Porter.

Fibre2Fashion News Desk – India