Mufti appoints Vipul Mathur as chief operating officer

"We are delighted to have Mathur as a new addition to our top management team. Mufti is a renowned brand that believes in innovation and originality, thereby providing exceptional products to customers. In the past two decades, we have built a deep and strong consumer loyalty which has led us to be one of India’s most profitable brands. With the 300^th store opening this year, we are confident of garnering sales of more than 4 million garments in the next 12 months. Mathur’s credentials and deep understanding about brands will play a crucial role in building Mufti as the first global fashion brand with Indian roots," Kamal Khushlani, founder and managing director - Credo Brands Marketing, said.

"I look forward to embarking on a new chapter in my career with the largest Indian denim brand. With the branding landscape becoming immensely cluttered and competitive, it is stimulating to come up with fresh and unique ideas for a brand in order to stand out. Mufti has a very strong product offering and a supply chain system, which makes it a very stable organization and brand. My focus will be to enhance consumer experience at all touch points with the brand and expand its product offering to make it a true lifestyle brand. I strongly believe that Mufti will cross the 1000 crore mark 4 years from now. It is exhilarating to be part of the company during this exciting journey," Vipul Mathur, chief operating officer, said. (RR)

Fibre2Fashion News Desk – India