Home / Knowledge / News / Fashion / Myntra launches campaign celebrating womanhood
Myntra launches campaign celebrating womanhood
08
Mar '18
Courtesy: Myntra
Courtesy: Myntra
Celebrating womanhood, fashion e-tailer Myntra launches a campaign, #MyntraForHer. The promotional campaign with wit and humour showcases women who enjoy flaunting their fashion and follow their own fancies. More than 2,000 brands have joined hands for the campaign to celebrate the spirit of womankind, bringing over 35,000 new season styles.

Myntra will also be launching brands like Promod, Karigari, Mia, Cath Kidston, Pepsi and Zelocity on the occasion of International Women's Day, alongside exclusive collections from Mango, DP, Daniel Wellington, Coach, Swarovski and Libas.

As part of the campaign, Myntra is releasing a series of short and snappy films based on the above thought. "Each film will showcase a witty woman who is sure of herself and of her choices. She enjoys being fashionable and takes a lot of joy in the process. The films also portray components of a woman’s fashion repertoire- shoes, make up, clothes etc. All in all, these films portray modern fashionable women who take pride in dressing up and have no qualms about it," Myntra press release said. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Tim Savage from Pexels

Textiles | On 19th Jun 2018

Da Lat begins construction of $50mn wool yarn factory

Da Lat Worsted Spinning Limited Company has begun construction of a...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Top executives
Textile industry, India

The event should be organised every year

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search