• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Myntra opens first offline store for Roadster in Bengaluru

23 Mar '17
1 min read
Courtesy: Myntra
Courtesy: Myntra

Brand: Roadster

Company: Myntra 

Location: 100 Feet Road, Indiranagar, Bengaluru

Area: 4000 sq ft

Product profile: Apparel, footwear and accessories, tailour-made for men and women

Store design | Interiors & VM | Fixtures: The store includes video wall, controlled by shoppers through touch-interface to showcase the details of Roadster products. The Scan & Go purchase mechanism allows shoppers to add Roadster products from catalogue to their shopping cart on Myntra App. Virtual reality has been used in the store for a special feature called’ Highway 360’ that takes people through an interactive virtual road trip. A road ramp in the store creates personalised memorabilia from journeys yet to be taken, using green-screen technology to transport visitors to rare locations and experiences.

About the company: Launched in 2012 by Myntra, Roadster is a fashion brand modeled on an outdoor lifestyle with a definite edge of living life to the fullest. The Roadster collection and its premium line RDSTR offers a combination on comfort, style and toughness. The brand provides denim products spread over apparel, footwear and accessories for both men and women.

Fibre2Fashion News Desk – India

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search