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Myntra opens first offline store for Roadster in Bengaluru
23
Mar '17
Courtesy: Myntra
Courtesy: Myntra
Brand: Roadster

Company: Myntra 

Location: 100 Feet Road, Indiranagar, Bengaluru

Area: 4000 sq ft

Product profile: Apparel, footwear and accessories, tailour-made for men and women

Store design | Interiors & VM | Fixtures: The store includes video wall, controlled by shoppers through touch-interface to showcase the details of Roadster products. The Scan & Go purchase mechanism allows shoppers to add Roadster products from catalogue to their shopping cart on Myntra App. Virtual reality has been used in the store for a special feature called’ Highway 360’ that takes people through an interactive virtual road trip. A road ramp in the store creates personalised memorabilia from journeys yet to be taken, using green-screen technology to transport visitors to rare locations and experiences.

About the company: Launched in 2012 by Myntra, Roadster is a fashion brand modeled on an outdoor lifestyle with a definite edge of living life to the fullest. The Roadster collection and its premium line RDSTR offers a combination on comfort, style and toughness. The brand provides denim products spread over apparel, footwear and accessories for both men and women.

Fibre2Fashion News Desk – India


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