Myntra ropes in Samantha Akkineni as brand ambassador

Brand ambassador: South Indian film actor Samantha Akkineni

Product profile: branded fashion and lifestyle wear

About Samantha Akkineni: A four-time Filmfare award winner and philanthropist, Samantha Akkineni is a household name across multiple states in South India and is widely known for her critically acclaimed roles in regional movies.

Brand Ambassador Speak: “I am excited about my association with Myntra, a brand renowned for being at the forefront for all things fashion. Fashion has always been an integral part of my life, making this association even more special to me. Myntra has helped millions of people define their fashion choices and continues to keep me abreast of the latest trends from the world of fashion. This is an extremely valuable association for me, and I am looking forward to a meaningful partnership.” 

Quotes from company: “Having Samantha on board as our brand ambassador for South is key for building a strong bond with the fashion-forward consumers of the region. Samantha appeals to a wide audience across the southern states and her reach will be crucial in driving deeper customer engagement. This association is another step in our efforts to serve the evolving fashion and lifestyle needs while leaving no stone unturned in the realm of customer experience and rich fashion content,” said Myntra CEO Amar Nagaram.

Fibre2Fashion News Desk (RKS)