The findings of the study reveal that almost everyone participating in the study agreed to a need for change in the existing model and in the timing of retail deliveries.
The study also highlights a diversity of opinions with regard to specific solutions, which is expected of an industry rooted in creativity, individuality, innovation and inspiration.
The purpose of a fashion show depends on the brand maturity, the brand tier (e.g. contemporary, accessible luxury to luxury), the product focus (e.g. accessories vs. ready-to-wear), target consumers, share of wholesale vs. retailer business, and the level of digital influence in the business, according to the study.
Over the past six weeks, more than 50 fashion industry stakeholders, mostly in the US, were interviewed by BCG. Of those interviews, 20 were designers or fashion executives, 8 wholesalers and online retailers, and 15 editors of both traditional and new media. The remaining 7 included show organisers, casting agents, fashion bloggers, and international fashion trade organisations. (HO)
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