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New York Fashion Tech Lab announces third batch
Mar '16
Courtesy: New York Fashion Tech Lab
Courtesy: New York Fashion Tech Lab
The New York Fashion Tech Lab (NYFT Lab), a Fashion Tech innovation lab, announced the commencement and participants of its third class.

“This year, eight elite women-led start-ups, all with a keen focus on enhancement of the retail customer experience, begin a 12-week development intensive program that is a true collaborative effort,” a press release said.

This year, returning to mentor the class are NYFT Lab founding members Alex and Ani, Kate Spade & Company, and Macy’s, as well as returning partner Bloomingdale’s.

“The 2016 class will also tap the knowledge banks and resources of Halston, Kohl’s and a first-ever technology partner in Microsoft,” the press release stated.

All seven companies will enable iteraion, validation, and acceleration of technologies from the eight early and growth stage companies that advance their businesses and the industry.

The class offers a mix of technology that addresses omni-channel, direct-to-consumer and wearable technologies that can impact the customer experience, enhancing their overall satisfaction.

According to NYFT Lab, several former NYFT Lab companies have gone on to successful ventures as a result of the program.

Announced at the 2015 Demo Day, Macy’s and NYFT Lab alumnae Nineteenth Amendment brought a new shopping experience to online customers at macys.com that evolved into an in-store experience.

During the New York Fashion Week, the Fashion Tech startup and online marketplace hosted a public, shoppable Fashion Week event at Macy's flagship store, featuring on-demand goods from emerging designers.

“Technology partners are taking notice of NYFT Lab in its third year with Microsoft joining the program as the official technology partner,” the fashion institute stated.

The 2016 NYFT Lab is in residence at Bene Rialto; New York City’s first retail incubator and co-working space.

Occupying a five-story historic townhouse, in the heart of Manhattan’s garment district, Bene Rialto is filled with emerging fashion brands for shoppers.

The upper floors include shared work space and event venues for emerging brands, fashion media, stylists and more. (AR)

Fibre2Fashion News Desk – India

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