Home / Knowledge / News / Fashion / Joe Casely-Hayford returns for John Lewis
Joe Casely-Hayford returns for John Lewis
Jul '11
This September sees John Lewis reveal its fourth and first full scale exclusive collection designed by Joe Casely-Hayford, one of Britain's most influential contemporary designers. The ongoing ethos behind the collection is based on a celebration of authentic, modern classic British style and focuses on a streamlined wardrobe for contemporary men who appreciate, design, quality and attention to detail.

The Autumn Winter 11 collection is the largest yet and continues to build on the strong foundations laid in the three previous capsule collections. Having established a strong following of worldly, well informed men through exclusive collaborations with some of the UK's finest heritage manufacturers, such as BARBOUR, LIBERTY and ABRAHAM MOON; Joe continues to celebrate craftsmanship and home-grown British manufacturing by joining forces with new collaborators such as GUERNSEY and WILLIAM LOCKIE.

Matt McCormack, Head of Buying Menswear at John Lewis, says, “Once again Joe has worked closely with respected British Mills to develop unique exclusive cloths for our customer, as well as reintroducing some updated forgotten English favourites. Bringing specialist products to a wider audience without losing integrity, this season's collection forms the perfect bridge between formal and casual wear. “

Joe Casely-Hayford, continues, “What gives the collection distinction is the cut and subtle design we have nurtured since developing unique 'blocks' for the John Lewis man.

These new shapes are elegant, contemporary and sexy; cut to work on a wide range of body types to suit the modern man.”

Joe's Autumn Winter collection takes inspiration from Eric Newby's seminal travel book, A SHORT WALK IN THE HINDU KUSH in which Newby makes an ill-prepared yet legendary journey from his family Couture fashion business in London's Mayfair to the more remote peaks of the Mir Samir Mountain in Afghanistan - before returning to London in 1959 where he worked as a fashion buyer at John Lewis until 1963.

On his ascent, Newby meets Wilfred Thesiger with whom he exchanges notes on Savile Row tailors. Drawn in by the tale's lightness and wit, Joe has ensured each piece from the AW collection takes its name from this book. In design terms, the collection starts out in MAYFAIR with beautifully tailored English outerwear such as the forgotten classic BRITISH WARM OVERCOAT or the essential CHESTERFIELD, and then gradually evolves into more rugged pieces like the new BARBOUR DUFFLE JACKET or the richly coloured MOLESKIN and CORDUROY TROUSERS.

Autumn Winter sees the exciting introduction of two key seasonal overcoats – the BASKERVILLE and the SAMIR. Both created out of fabric woven in England by The Abraham Moon Mills in Yorkshire, the BASKERVILLE is a British Chesterfield in muted Glen check while the SAMIR is a modern take on the authentic British Warm Overcoat Beautifully tailored in exclusive 700 gram. MELTON and finished with real Corozo buttons.

Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Hannah Lane

Encouragement from brands will motivate supply chains to become more...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search