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Regenerate Japan | London Fashion Week Pop Up Shop
Jul '11
Regenerate Japan is supported by Nolcha and Japan Fashion Week, to showcase designers, with a consumer pop-up store to raise money for the Japan Tsunami and Earthquake foundations. Set in a beautiful Japanese garden installation designed by Ben Charles Edwards, with highlights throughout the weekend, including Japanese nail bars, beauty beds and Japanese tea ceremonies.

What: Regenerate Japan | London Fashion Week Pop Up Shop in assocation with Nolcha & Japan Fashion Week

Where: The Reading Room Gallery in Soho

When: September 16 - 19 2011

Supported by Boy George, Sadie Frost and Natt Weller.

Regenerate is a project that unites artists and retailers to raise funds for charity. Regenerate is about new life, growth and is created by the renowned director and filmmaker Ben Charles Edwards, who has rapidly made a name for himself with a queue of celebrity suitors from the film and fashion worlds such as Jude Law, Sadie Frost, Boy George, Sally Phillips, Giles Deacon, Zandra Rhodes, Piers Atkinson and others who are vying to infuse Edwards' extraordinarily inventive aesthetics into their projects. Regenerate is coordinated in association with Freya Olsen and Regenerate Japan is the first project of this kind.

20 designers will be taking part in this project and an exhibition space and sales area will be given to each brand. The application fee covers the staffing with this project including invitations, sales and public relations prior to the event. A souvenir brochure will be created, where we will encourage designers to submit their information for con sumers and trade visitors and a website will be going up with this event, which will detail each brands business details.

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