Home / Knowledge / News / Fashion / Lakme Fashion Week goes digital..Real-time!!!
Lakme Fashion Week goes digital..Real-time!!!
Aug '11
Lakmé Fashion Week partners with the leading health insurance company, Max Bupa to give you an all access pass to the Lakme Fashion Week-Winter/Festive 2011. After the successful launch of LFW TV last season, it's back again with Max Bupa on board as sponsors for the second season. Max Bupa LFW TV will give access to fashion aficionados across the world to watch and experience fashion real-time, eliminating the barriers of location and time. Max Bupa LFW TV is an incredible platform to connect with consumers directly. As a reputed and leading health insurance company, Max Bupa Health Insurance extensively supports the noble idea of healthy and positive living. It also believes in connecting with its consumers to create positive awareness about healthy lifestyle and influencing right-decision making.

This season the winner of 'Fashion Star', an exciting contest being held on Lakmé Fashion Week's popular Facebook page, will be a special guest host on Max Bupa LFW TV along with Bandana Tewari, current Fashion Features Director at Vogue India. Your beloved-host from last season will also be joined by none other than famous designer and stylist Aki Narula as a contributing host. He will host daily-makeover episodes and interview celebrities on their style quotient. Max Bupa LFW TV will continue to give users exclusive behind the scenes footage, trend reports, how do celebrities keep healthy, an insider's view of the parties and many more exciting vignettes for our LFW followers worldwide.

Additionally, all Lakmé Fashion Week designer shows will once again be streamed live to audiences around the globe.

Talking about this successful collaboration, Anil Chopra, CEO - Lakmé Lever said, “ With 57 countries logging in and over 1.5 lakh hits within the first three days of its launch, LFWTV has proved itself as a super successful initiative for us. LFWTV reached out to fashion enthusiasts and stakeholders across that served as an innovative and interactive platform for Indian designers to showcase their talent to the world crossing all geographical boundaries. Thus at the advent of its second season and with many new initiatives planned for Max Bupa LFWTV, we aim to consolidate our outreach and open up new avenues for business”.

Speaking on this collaboration, Shefali Chhachhi, Director Marketing, Max Bupa Health Insurance said, “In our everyday busy lives, we often neglect our health care needs. Health and fitness are of paramount importance in the fashion world, as it's all about looking good and being healthy. Being health partners of the LFW, we want to promote the idea of living healthy not only in the fashion and lifestyle industry but also amongst people from all walks of life. We want to be their partner in helping them manage their and their families' health”.

Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search