Home / Knowledge / News / Fashion / Theme of the Speed on Lakme Runway
Theme of the Speed on Lakme Runway
Aug '11
DHL, the world's leading logistics provider, presented 'Future of Fashion' at Lakme Fashion Week Winter/Festive 2011. Partnering with cutting edge designers Nachiket Barve, Swapnil Shinde and Shilpa Chavhan, DHL demonstrated its expertise as a trade facilitator for the fashion industry.

The ensembles of the three designers were inspired by DHL's core brand attribute of: Speed. The brand colours saw prominence and the designs had a good balance keeping in mind the trends that will unfold in the months to come.

Commenting on DHL's association with Lakme Fashion Week Winter Festive 2011, Mr. Chandrashekar Pitre, Senior Director Marketing, South Asia DHL Express India said: “Through more than 50 years in fashion, DHL has always provided speedy response and convenient delivery that the industry demands. We have developed specific logistics solutions to meet the demanding needs of this dynamic sector. Our partnership with these three designers highlights our commitment to the fashion industry and provides a platform for designers to showcase their talent.”

Creating his own textiles, using a plethora of techniques, Nachiket Barve has a distinct look that is effortless, chic yet extremely refined. The look of the range is international, while the elements that go into making it are Indian.

For Swapnil Shinde, this season is about breaking new trends and being at the cutting edge of fashion. His designs have been consistently well appreciated and have won accolades the world over.

Little Shilpa started as an accessory brand specializing in collaborations with designers at fashion week shows and later shoots as well. Her collection follows a vintage trend and transcends it into a modern product through the usage of various raw materials which juxtapose each other from fabric, trimmings, metal and acrylic.


Must ReadView All

Courtesy: Pexels

Textiles | On 17th Jul 2018

Trade wars could depress medium-term growth prospects: IMF

The recently announced and anticipated tariff increases by the US and ...

Courtesy: Mat Brown from Pexels

Textiles | On 17th Jul 2018

India increases import duties on textiles & apparel

The Government of India has increased basic customs duty on several...

Luis Quijano

Textiles | On 17th Jul 2018

US varsity student cultivates bacterial cellulose in lab

Luis Quijano, a student at the Liberty University in Lynchburg,...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search