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Launch of Karl Lagerfeld Capsule Collection at Macy's
31
Aug '11
Macy's will unveil the new exclusive Karl Lagerfeld capsule collection in the retailer's Impulse department. The third capsule in the retailer's series of exclusive, designer collections, "Karl Lagerfeld for Impulse Only at Macy's," features limited-edition women's apparel pieces reminiscent of the designer's signature style. "Karl Lagerfeld for Impulse Only at Macy's" will be sold in 235 Macy's stores nationwide and on macys/impulse beginning Aug. 31.

"It's all about Macy's," said Karl Lagerfeld. "For the spread of their department store, their attitude, their client. It's a modern approach to what they do."

The Karl Lagerfeld capsule has a sophisticated aesthetic that weaves rich fabrics and chic silhouettes together to create a collection with a modern and versatile twist. The collection is a blend of refined dresses, airy tops, modern tweeds and his signature high-collared neck, priced on average from $50 to $170. A juxtaposition of color and graphic pattern create a vision of modern styling, while a tailored tuxedo dress with pin tucking exemplifies eternal elegance. The color palette ranges from soft to shocking pink and grey to noir. Collectible tee-shirts and comfortable jackets combine with crocodile print to give the collection a refreshing rock 'n' roll edge.

"The anticipation and buzz for the launch of this exciting collection from Karl Lagerfeld has been remarkable," said Jeff Gennette, Macy's chief merchandising officer. "A fashion legend, Karl's iconic and extraordinary designs will reach fashionistas across the country just in time to celebrate fall fashion. The collection is the epitome of chic, capturing the essence of Karl Lagerfeld and offering our Impulse customer collectible pieces at an incredible price."

Fashion designer, publisher and photographer, Karl Lagerfeld is the master of reinvention. Karl Lagerfeld helms his namesake fashion house and the Italian house Fendi and Chanel.

Macy's, the largest retail brand of Macy's Inc delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks and the Macy's Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

Macy's Inc


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