Avant-garde attitude rules Montréal Fashion Week runway

03 Sep '11

2 min read

Unconventional, unabashed, and unparalleled: That's how one can describe what's being unleashed on the runway in the unbelievable lineup of leading design at the 21st edition of Montréal Fashion Week (MFW), in collaboration with P&G Beauty & Grooming!

Canada's most creative fashion week is anticipated the world over as it takes its place on the international Fashion Week calendar. The global status of MFW is even further reinforced by the continued presence of international press and designers (from Paris and Germany this year!)

From September 6th to 9th, our daring designers will once again unveil their distinctive designs for the springsummer 2012 season, at the beautiful Marché Bonsecours, Old Montréal.

Groupe Sensation Mode, producer of MFW for the past six years, pushes the envelope even further this time around - putting extra emphasis on the fresh, new, cutting-edge talents that inspire us with their intrepid interpretations of style.

“Since Groupe Sensation Mode first took charge of Montréal Fashion Week six years ago, we've continuously highlighted the boundless creativity and leading-edge design of our national talents and international guests through the programming we present,” states Jean-Francois Daviau, co-founder of Groupe Sensation Mode. “We're proud to be delivering an exceptional schedule of forward-thinking designers once again this season. We've succeeded in producing a tailor-made Fashion Week where national and international press and buyers can come to discover the uniqueness and authenticity of our fashion designers.”

Montréal Fashion Week

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