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Armani releases new ads starring Rihanna
13
Sep '11
Giorgio Armani has released new ads featuring Singer Rihanna for its Emporio Armani lingerie campaign.

In July, Armani had announced that Rihanna would replace Transformers star Megan Fox as the new global face of Armani Jeans and Emporio Armani lingerie campaigns.

The 23-year-old's ad campaign photos are in print as well as on billboards. The pop singer will also appear in autumn-winter 2012 intimate apparel ads and Armani Jeans campaign.

The campaign for designer's jeans range also features Spanish tennis ace Rafael Nadal, who replaced footballer Cristiano Ronaldo.

In the past, the Armani ads focused on physical fitness. Currently, however, Armani is trying to freshen the brand with younger celebrities.

Fibre2fashion News Desk - India


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