Home / Knowledge / News / Fashion / KappAhl launches 'Designers Finest' men's line
KappAhl launches 'Designers Finest' men's line
Sep '11
Designers' Finest is a new special collection comprising modern wardrobe classics with a high degree of fashion and extra fine qualities. Starting from their own needs and the thought "for women – by women", KappAhl's design team has produced their own versions of key garments that should be found in every woman's wardrobe in autumn 2011.

This autumn, Designers' Finest will be launched; a new women's collection where KappAhl's own designers have been given free rein to come up their own personal favourites. The collection offers scrupulously tailored garments with a high degree of fashion and comprises some 20 garments and matching accessories.

The collection has been produced in a limited edition, focusing on exclusive materials in a somewhat higher price range than KappAhl's other ranges. The theme is a timeless style where wearing the clothes season after season is possible, influenced by the minimalism of our times with simple classics in stripped down forms.

"The collection aims to give KappAhl's present customers a wider choice, while at the same time we welcome a new fashion-interested woman into KappAhl. Important elements for the Designers' Finest customer are quality, design, and clothing that can be worn for several seasons yet remains modern over time," says Carina Johansson, Design Manager.

KappAhl's designers have created the garments starting from their own desires and with the thought "for women by women". The idea behind the collection is that all garments can be combined with each other, either worn separately or alternatively layer on layer, thereby keeping the colours and silhouettes in a coherent and uniform whole.

Cuts and contrasts between materials are key details in the collection, where straight cubism and round forms are combined with draped and asymmetric styles. A constant throughout the collection is the contrast in materials, combining leather and suede with flowing materials such as silk, lyocell and cotton. The collection has a muted colour scale, where white, black and grey make up the overall image together with bordeaux and golden yellow accent colours.

KappAhl is a leading fashion chain with more than 360 stores and 4,800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells affordable fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families.


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search