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HARD DÉCO inspires Gucci for Spring Summer
Sep '11
Art déco. Hard decor. In a sophisticated metamorphosis of graphic charm. Radiant sensuality and androgyny. Chromatic contrasts, jewel details, and hypnotic animalier prints. For an artistic muse with singular elegance. Moving with rock intensity.

“I wanted to explore an optical side of femininity by creating a sculptural glamour for the Gucci woman,” explains Creative Director Frida Giannini, “Fusing elements from our DNA, from design history, from photography – making them current with a strong sense of personality. Louise Brookes and Nancy Cunard in the images of Man Ray. The opulence of the era of hedonism. Mirror embroidery recalling the skyscrapers of a metropolis. Artisanal workings with 3D effects.”

Boyish meets girlish. Flowing and fitted. Contrasts. With a touch of Decò high jewelry. Frog latches and jewel buttons. Golden chains. Enamel tiger heads from the Archive. A high waist for soft pants with a masculine influence from deep pleats. Contrasting side stripes with a sporty hint or steep slits stopped at the ankle by fabric laces. A new iconic foulard print, used on bombers and oversized shirts, with emblematic horses created from woven ribbons and equestrian tassels.

Slim jackets with a Marine reference or dinner jackets that hug the shoulders, accentuate the lapels, and stand out with smart cuts and contrasting colors in silk jacquard. A low waist for roaring dresses, deconstructed and looser, with pleats and mirror applications. Emerald green and mandarin work their way into a palette dominated by white, black, and gold. Playing with the rules of animalier, changed into a geometric degradé, with an almost optical movement.

The giraffe morphs and joins leopard spots. Crocodile designed by metallic threads for a three-dimensional effect. Tiger stripes for a modernist hymn, zebra streaks that turn into organized, mirror prints made by python inserts on a t-shirt that has the soul of a musician. Like the jacket in micro nappa fringe.

Linear t-shirt cuts, with an asymmetric excess here and there. Chrysler-motif dresses that recall the renowned building by William Van Alen. The sensuality of netting and chiffon that slightly veil the skin. A pavé of architectural embroidery, made by hand with metal elements, carved plexiglass, prismatic crystals and baguettes overlapping for decori-sculpture. And chains of gold reflections like a new fringe for a robotic Charleston. Between Metropolis and Blade Runner.

Deluxe nonchalance. Column heels to ascend, covered with a golden cage or stripes of reflector metal. Rounded sandals in black patent, in black crocodile and in gold lamé with a lived-in look. Like the cases for the mini smoking bags, parallel piped essentials with the reflections of 24 carats.

A chain to hold the new ultra-soft bag with minimalist lines, micro chains for the tassels to swing at every step. Enamel tiger heads on small rectangular clutches, flat sandals,rigid bracelets and trophy rings. Jewel belts with buckles that resemble crystal brooches.


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