Home / Knowledge / News / Fashion / HARD DÉCO inspires Gucci for Spring Summer
HARD DÉCO inspires Gucci for Spring Summer
22
Sep '11
Art déco. Hard decor. In a sophisticated metamorphosis of graphic charm. Radiant sensuality and androgyny. Chromatic contrasts, jewel details, and hypnotic animalier prints. For an artistic muse with singular elegance. Moving with rock intensity.

“I wanted to explore an optical side of femininity by creating a sculptural glamour for the Gucci woman,” explains Creative Director Frida Giannini, “Fusing elements from our DNA, from design history, from photography – making them current with a strong sense of personality. Louise Brookes and Nancy Cunard in the images of Man Ray. The opulence of the era of hedonism. Mirror embroidery recalling the skyscrapers of a metropolis. Artisanal workings with 3D effects.”

SILHOUETTE
Boyish meets girlish. Flowing and fitted. Contrasts. With a touch of Decò high jewelry. Frog latches and jewel buttons. Golden chains. Enamel tiger heads from the Archive. A high waist for soft pants with a masculine influence from deep pleats. Contrasting side stripes with a sporty hint or steep slits stopped at the ankle by fabric laces. A new iconic foulard print, used on bombers and oversized shirts, with emblematic horses created from woven ribbons and equestrian tassels.

Slim jackets with a Marine reference or dinner jackets that hug the shoulders, accentuate the lapels, and stand out with smart cuts and contrasting colors in silk jacquard. A low waist for roaring dresses, deconstructed and looser, with pleats and mirror applications. Emerald green and mandarin work their way into a palette dominated by white, black, and gold. Playing with the rules of animalier, changed into a geometric degradé, with an almost optical movement.

The giraffe morphs and joins leopard spots. Crocodile designed by metallic threads for a three-dimensional effect. Tiger stripes for a modernist hymn, zebra streaks that turn into organized, mirror prints made by python inserts on a t-shirt that has the soul of a musician. Like the jacket in micro nappa fringe.

EVENING
Linear t-shirt cuts, with an asymmetric excess here and there. Chrysler-motif dresses that recall the renowned building by William Van Alen. The sensuality of netting and chiffon that slightly veil the skin. A pavé of architectural embroidery, made by hand with metal elements, carved plexiglass, prismatic crystals and baguettes overlapping for decori-sculpture. And chains of gold reflections like a new fringe for a robotic Charleston. Between Metropolis and Blade Runner.

ACCESSORIES
Deluxe nonchalance. Column heels to ascend, covered with a golden cage or stripes of reflector metal. Rounded sandals in black patent, in black crocodile and in gold lamé with a lived-in look. Like the cases for the mini smoking bags, parallel piped essentials with the reflections of 24 carats.

A chain to hold the new ultra-soft bag with minimalist lines, micro chains for the tassels to swing at every step. Enamel tiger heads on small rectangular clutches, flat sandals,rigid bracelets and trophy rings. Jewel belts with buckles that resemble crystal brooches.

Gucci


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search