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Doo-Ri Chung to design for Macy's 'Impulse'
20
Oct '11
Macy's announced Doo-Ri Chung as the next acclaimed fashion designer to take part in the designer capsule collection series for the retailer's contemporary fashion 'Impulse' department. In its second year, Macy's capsule initiative will continue partnering with celebrated designers from the United States and around the globe.

Sold in approximately 225 Macy's stores nationwide and on macys website beginning Feb.15, the "Doo-Ri for Impulse only at Macy's" collection will include art-inspired prints, jersey pieces mixed with leather, beautifully detailed knitwear and Doo-Ri's iconic draping, all at an affordable price.

"My clothes have always been about making women feel elegant and modern, which is why I am so excited about this capsule collection," said Doo-Ri Chung. "It truly embodies the confidence and creativity of the modern woman."

The Doo-Ri capsule reflects the designer's signature styling and treasured craftsmanship that have made her an instant success. With modest, yet fascinating details, from the choice of fabric to her signature draping, the Doo-Ri capsule is a fusion of sumptuous and collectible pieces that can easily transition from day to night.

The collection will feature soft fabrics, art-inspired prints and feminine silhouettes, all grounded in blues and greys with red, black and orange infused throughout. Standout pieces include statement outerwear, including a trench and blazer, short and maxi length dresses, sweaters and cardigans, knit and faux leather mixed skirts and leggings, and great blouses. Offering a sneak peek at spring, the "Doo-Ri for Impulse only at Macy's" collection combines collectible pieces that are modern, versatile and wholly feminine, representing a woman that is effortlessly chic.

"We are thrilled to reveal Doo-Ri as the next and first female designer to partner with Macy's designer capsule collection program," said Jeff Gennette, Macy's chief merchandising officer. "Doo-Ri understands what women want to wear and how elements like fabric and silhouette can flatter the body. The collection's balance of ultra-feminine styling and use of print and color embodies exactly what our customer is looking for when shopping for spring fashion."

Doo-Ri Chung has quickly established herself as a designer whose work is admired as much for its beauty as for its technical brilliance. Since launching her signature collection in 2003, Chung has made her mark as one of the leading lights of the next generation of great American designers. Following graduation from the prestigious Parsons The New School of Design, she worked with the legendary Geoffrey Beene for five years and rose to the position of lead designer. During her tenure, she honed her gifts for sinuous draping and technical precision that have become the hallmarks of Doo-Ri design.

The brand rapidly found critical and commercial success in the densely populated New York design community. Within ayear of launching her label, Chung was named as a finalist in the first-ever Council of Fashion Designers of America/Vogue Fashion Fund (CVFF) and was prominently featured in the Douglas Keeve film "Seamless," which documented the challenges and triumphs of three talented designers with growing businesses.


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