Swarovski Elements continues to spark for Victoria's Secret

14 Nov '11

3 min read

For the ninth dazzling year, SWAROVSKI ELEMENTS, the premium brand for the finest crystal elements manufactured by Swarovski, and Victoria's Secret, the company with a passion for fabulous lingerie, have partnered on the show stopping Victoria's Secret Fashion Show.

The collaboration between the two global brands is proof that when it comes to Swarovski, there is virtually no limit to creative possibilities. This year, two million SWAROVSKI ELEMENTS embellished one-of-a-kind creations for The Victoria's Secret Fashion show including iconic Angel wings, exquisite custom-made lingerie, designer couture pieces, shoes and even stockings.

SWAROVSKI ELEMENTS was seen on six key looks from designer Jenny Manik Mercian, who created an awe-inspiring masterpiece as well as glistening footwear by Giuseppe Zanotti, encrusted with SWAROVSKI ELEMENTS, creating head-to-toe looks.

Reinhard Mackinger, executive vice president for Swarovski North America is also inspired by the collaboration. “Both brands stand for creativity, inspiration, and complement each other in the creation of new products as well as lend an aspirational appeal to the customer. We are thrilled to continue expanding our collaboration to reach not only the Fashion Show viewer but the consumer as well.”

Another stunning display of creativity and craftsmanship was evident in the matador inspired piece, as seen on model Bregke Heinen. Also created by Manik Mercian, the costume was part of the Passion theme.

A key highlight of the show included the stunning Passion Play Fan Wings by Jenny Manik Mercian made over five months with approximately 105,000 SWAROVSKI ELEMENTS and weighing 22 pounds. The 23 carat gold-plated antique copper Passion Play Fan Wings were inspired by a jewel box of luxurious, opulent gem tones making each wing distinctive and dramatic on its own.

Stunning combinations of poppy oranges and reds mixed with fuchsias, vibrant turquoise, royal blue and chartreuse are contrasted with shocking yellows and dazzling hues of metallic gold. Romance, desire and sensuality are captured in the luxurious detail of lace, brocades, embroidery and beading reminiscent of Haute Couture.

Not only does Swarovski sparkle in the Victoria's Secret Fashion Show, but at the retail level as well with lingerie, cosmetics, swimwear, and fashion all made with SWAROVSKI ELEMENTS.

For holiday 2011, the collaboration continues. Fashion Show fans can bring the fantasy home with the Very Sexy Push Up Bra, and matching V-String, embellished with Indian Pink AB crystals, which will be on sale at Victoria's Secret stores nationwide, the Victoria's Secret Christmas Dreams & Fantasies Catalogue, and Victorias Secret's website.

“As a Designer, I stand behind the motto that the pieces you make are only as good as the materials they're made with,” said Todd Thomas, designer for the Victoria's Secret Fashion Show. “Therefore, the collaboration with Swarovski and the use of their luxurious SWAROVSKI ELEMENTS and innovative product make for some of the strongest and most dramatic pieces I've ever had the pleasure of creating in my years working on the Victoria's Secret Fashion Show. It's a collaboration made in heaven, fit for an angel.”

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