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Sasya unveils Kolkata's ultimate luxury destination
Nov '11
The essence of luxury Sasya, the new retail concept, unveils itself as Kolkata's Luxury Destination. This new brand offers the experience of an exquisite multi- designer store, where an extensive product range and customized services aim to delight discerning customers.

The exclusive product range gives women and men an array of options, from Bridal wear to smart casuals. The only single destination in Kolkata catering to the need of all occasions for all age groups for both men and women. The store is divided into sections giving due emphasis to the needs of the clients.

Prêt line, cocktail dresses and tunics can be found at the ground floor. With an exclusive section for women on the first floor, Sasya promises to give the bride- to - be and indulgent experience. Accessories comprising of semi precious jewellery and a diverse collection of bags are displayed across all floors. Sarees can be found on the second floor.

The third floor is dedicated to men's wear consisting of tailored jackets, shirts, kurtas and breeches along with an exclusive wedding section for men as well. Setting Sasya apart is a complete floor dedicated to Men's bespoke tailoring housing international brands like Zegna, Cerruti, Scabal, Dormeul, Loropiana, and Valentino.

The store also promises special services centered around its revered clients, to anticipate and cater to an array of needs and requirements, like an in-house stylist, valet parking, home delivery etc., for the luxury of effortless and enjoyable shopping.

Featuring the best of Indian fashion, Sasya's fast-growing list of Indian designer labels includes - Tarun Tahiliani, JJ Valaya, Rohit Gandhi + Rahul Khanna (Cue/H20),Shantanu and Nikhil, Gaurav Gupta, Renu Tandon(Mynah Designs), Geisha Designs, Manish Gupta, Archana Kochhar, Arjun and Anjali Kapoor, Poonam Bhagat, Rajdeep Ranawat, Krishna Mehta and many more.

Apart from the designers Sasya connects to the cultural richness of the country showcasing a rare collection of garments handpicked from different parts of the country consisting of weaves, embroidery and heavy embellished ensembles.

Sasya's brand identity and language, takes inspiration from the meaning ' essence' or 'fruit', and has been interpreted through the Indian fruit, pomegranate, which is a collection of smaller units, that come together beautifully to form a whole. The fruit has been given a modern Indian form, unmistakably Indian, yet moving from ethnic to minimal.

The brand philosophy manifests itself in the store décor which is minimal and subtle with Indian accents, a fusion of western styles with a contemporary expression of Indian design. The colour story within the store includes warm hues with details in gold, so that an Indian touch subtly reflects in the finer design elements of the space.

Situated at the prime location of Shakespeare Sarani, Sasya lies in the commercial hub of the city, surrounded by high end stores and restaurants. A statement of understated luxury, in the heart of Kolkata, the store spreads over 10,000 sq ft, across 5 floor levels.

Sasya is owned and managed by the house of Simaaya incepted in 2005, a brainchild of Rachit and Mayank Agarwal, which revolutionized luxury fashion retailing, in Kolkata.


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