Fashion event Pure London to be held in February 2012

03 Dec '11

4 min read

Pure London will return to one venue at Olympia this February offering buyers a one stop shop for inspiration. The UK's leading fashion trade event will bring together an eclectic mix of contemporary, directional and premium womenswear, young fashion, footwear and accessory brands, all under one roof.

The twice yearly sourcing ground for buyers and retailers will serve up three inspiring days from 12th – 14th February 2012. With over 1,000 Autumn Winter 2012 collections and Spring Summer 2012 short orders on display, alongside inspiring showcases, highly styled catwalk shows and informative trend seminars, the show is a must visit in the international buying calendar.

Deryane Tadd owner of award winning store, The Dressing Room in St.Albans commented 'Pure London has evolved hugely since I first visited 7 years ago. I love the amount of extra content that is featured now especially the Q&A sessions with influential figures. These can be really inspiring and informative.

The Premium section is a great addition and I like the idea behind this. The accessories and footwear area is huge and has something for all budgets, so is great for adding those extra pieces to your product mix. I visit Pure London every season and always come away having placed plenty of orders which is a good sign!'

Split into four distinct sections, the Ground Level will display an array of womenswear collections. The ever expanding Pure Premium section will return to the Pillar Hall showcasing high-end bridge-collections including Goat, Baby Ceylon, Lounge Lover, Jofama, Wondaland, Winter Kate and Madeleine Thompson.

The Directional section will offer a selection of fashion forward brands with a focus on design and creativity - Isabel de Pedro, Snob, Ronen Chen, Charli and newcomers Olsen, are must sees.

Exquisite evening and occasion wear brands from leading designers including Ian Stuart London, John Charles, Anoushka G and Linea Raffaelli can all be found in the Boutique section.

The Studio area consists of a mix of contemporary brands offering timeless pieces and effortless elegance and showcases brands including Join Clothes, Emreco, Blanc Nature, Diktons and Xenia Design.

Spirit, the young fashion section, will present the perfect inspirational hunting ground for buyers to inject funky and quirky key trends in to their collections. Brands showing this August include newcomers Playful Promises as well as regular favourites Iron Fist, Pepe Jeans London, Salsa, Louche, Vacant, Sugarhill and Sixth June.

'We are really excited to be at this season's Pure London, the new layout of the show being under one roof will make it complete for us. We are always consistently impressed with the passion and knowledge of the catwalks and seminars that happen throughout the show. We constantly have buyers drifting over to the stand after seeing or hearing about the brand within the show.' Commented Jessica Kent Marketing Manager at Iron Fist.

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