Home / Knowledge / News / Fashion / Vera Wang's new Princess line for Kohl's
Vera Wang's new Princess line for Kohl's
15
Dec '11
Kohl's Corporation and Vera Wang Group announced the launch of Princess Vera Wang, a junior's contemporary, premium lifestyle collection available exclusively in Kohl's stores nationwide and Kohls's website beginning August 2012.

Licensed by a subsidiary of Vera Wang Group to Kohl's under a long-term agreement, Kohl's will be the exclusive provider and marketer in the United States of all Princess Vera Wang merchandise. For Kohl's, growing its partnership with Vera Wang demonstrates the strength of its exclusive and private brand strategy, which accounted for 52 percent of sales in the third quarter of 2011, up significantly from 2010.

"We are pleased to announce the launch of Princess Vera Wang, which builds on our existing partnership with Vera Wang, one of the world's most credible and respected designers," said Kevin Mansell, Kohl's chairman, president and CEO.

"When we first partnered with Vera Wang in 2007 to launch Simply Vera Vera Wang, there was immediate acceptance and strong response from our contemporary customer. We are confident bringing this level of fashion and quality to our junior's business allows us to increase the value proposition to our younger shoppers and delivers on our commitment to offer world-class brands in each category."

Kohl's first partnered with Vera Wang in 2007 for the launch of Simply Vera Vera Wang, a premium lifestyle collection. Since launch, Simply Vera Vera Wang has been the leading exclusive brand in the women's contemporary category and due to strong customer response, has experienced continued growth. Most recently, Kohl's announced Simply Vera Vera Wang will expand into cosmetics and bridal jewelry beginning in Spring 2012.

At launch, Princess Vera Wang will include premium apparel and jewelry at a great value. Additional categories may be added over time. The collection will capture Vera Wang's vision of playful sophistication and incorporate many of the styling elements and design characteristics for which she is best known, including mixed media and artful whimsy.

Kohl's and Vera Wang will lead the Princess Vera Wang product design, which will be managed out of Kohl's New York Design Office. Kohl's will continue to manage the distribution and marketing of all Princess Vera Wang and Simply Vera Vera Wang merchandise.

Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment.

Vera Wang Group designs, markets and distributes collections of women's ready-to-wear, cocktail attire and bridal.

Kohl's Corporation


Must ReadView All

AAFA hails passage of Miscellaneous Tariff Bill in US House

Apparel/Garments | On 24th Jan 2018

AAFA hails passage of Miscellaneous Tariff Bill in US House

The American Apparel & Footwear Association (AAFA) has applauded the...

India’s yarn, fabrics, made-ups imports rise 20% in Dec

Textiles | On 24th Jan 2018

India’s yarn, fabrics, made-ups imports rise 20% in Dec

India’s imports of yarn, fabrics and made-up articles during December ...

India’s Liberty Shoes plans adding 50 stores by 2019

Apparel/Garments | On 24th Jan 2018

India’s Liberty Shoes plans adding 50 stores by 2019

Indian footwear major Liberty Shoes is preparing to open about 50...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search